Launch, grow & scale by marketing through observation.

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1. An African small business owner (with no background in marketing) who wants to figure out how to become successful through effective marketing.

2. Brands seeking differential growth and scaling strategies. 

3. Marketers, and Individuals seeking insights and strategies for success in the business world via good marketing - with an emphasis on content marketing, launching on social media, and business storytelling. 

Yai Haddy is a business strategist who is passionate about helping entrepreneurs succeed online. She has a Master of Science in Management and International Business from Nottingham Trent University. She also has certifications in project management, change management, processes, and teamwork from the UK civil service, including Prince2, P30, and Six Sigma White Belt. She has over 10 years of experience in various roles and industries. 

In 2019, she started her own online businesses on eBay and Amazon, selling various products, from health and wellness items to electronics. She also worked as a general manager at Burger King, where she was responsible for the operations and marketing of two restaurants. Additionally, she has experience in Project, Programme, and Portfolio management in the civil service, where she worked on complex, fast-paced projects and delivered results for the public sector.

She used her education and experience to create an educational, coaching, and consulting firm that helps online entrepreneurs launch, grow, and scale their businesses. She has helped thousands of people from a variety of industries, including product-based businesses, medium-sized corporations, coaches, non-profits, freelancers, digital creators, counselors, and marketing enthusiasts, to achieve their goals and dreams by working with them, selling to them, and recommending strategies to them. She tailors her strategies to meet the specific needs and challenges of each client by using her expertise and insights. 

She is also a speaker and author who shares her expertise and experiences with audiences around the world. She is passionate about motivating others to pursue their dreams and create their own success stories. She believes that anyone can start and grow an online business with the right guidance and support.

When Yai’s not working, she enjoys devouring rap music, watching movies, and spending time with her loved ones.